Mic'd Up State
Welcome to Mic’d Up State, the weekly podcast for Keller Williams agents, leaders, and professionals across Upstate New York. Hosted by Regional Director of KW Upstate New York Region, Marybeth Olive, and Regional Technology Trainer KT Temple, this show is your go-to source for insight, inspiration, and impactful conversations that fuel real estate success.
Each episode features agent spotlights, tech strategies, leadership lessons, and updates from across the region, all designed to help you grow your business, master KW systems, and tap into the power of collaboration and profit share.
🎧 What to expect each week:
- Agent success stories you can learn from
- Tech tips and Command best practices
- Business-building tools and ideas
- Event updates and leadership highlights
- Real conversations about real estate growth
Whether you're a brand-new agent or a seasoned market center leader, Mic’d Up State is your backstage pass to what’s working right now in Upstate New York real estate.
Mic'd Up State
Episode 5: The Marketing Muscle Behind KW Upstate: Meet Jessica Fraioli
In this episode of Mic’d Up State, KT Temple chats with Jessica Fraioli, the new Regional Director of Marketing for Keller Williams Upstate NY and KW Platform in Latham. With over 10 years of experience in real estate marketing, Jessica shares how the industry has evolved and how she plans to help agents and market centers stand out through strategic branding, training promotion, and social media visibility.
Jessica also offers actionable tips for agents, like why staying active on Instagram and Facebook Stories is essential to remaining top-of-mind. Learn how to use KW’s brand and numbers to boost your own marketing, and why authenticity and consistency are key to success in today’s digital landscape. Plus, get a quick preview of the upcoming Mega Camp event!
🎯 Key Topics:
- Jessica’s marketing background and transition to KW
- Goals for regional marketing and agent support
- Why Instagram and Facebook Stories are essential
- How to use KW’s branding and performance numbers to grow your business
- The shift toward authentic, video-first marketing
- Insights on platforms like Threads, Twitter/X, and more
- What to expect at Mega Camp
📲 Don’t miss this marketing-packed episode filled with real, tactical tips and behind-the-scenes insights!